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Why you should prioritize mid-roll ads in your audio campaign

When it comes to reaching listeners through audio advertising, when in the ad you place your ads can make a big difference — not just in the number of people who listen to the ad, but also in how...

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Your complete guide to podcast sponsorship pricing

Have you ever seen a game show when a customer had to pick between one of three different doors— two with a prize and one with nothing? Sometimes, podcast marketing can feel that way. Acquiring and...

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Winning Spotify ad examples to guide your next campaign

When it comes to audio advertising, few platforms compare to Spotify. Hosting both podcasts and a vast library of music, Spotify has over 365 million monthly active users, including 165 million paid...

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Podcast advertising agency: Pros, cons, and an alternative

Crisp audio, an engaging storyline, and a concise message.  Those are the three necessary components of a successful podcast ad.  Much like a chef preparing his award-winning dessert, you need to make...

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Hiring: Copywriter ($60,000 / Year + Stock + Benefits) [Position Filled]

This position is filled. Thank you for your consideration. Copywriter ($60,000 / Year + Stock + Benefits) We’re hiring a Copywriter to help us grow customers from 500 to 50,000 in 3 years while being...

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Director of Managed Services ($80,000 – $120,000/YR + Stock + Health benefits)

$80,00 – 120,000/YR + Stock + Health benefits Are you a top 1% media buyer looking to grow with a scaling adtech startup into the future? Interested in influencing the product evolution of the...

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Kelsie Herzog on Getting Paid to Craft the Perfect Playlist

Creating an awesome playlist is an art – and those who can do it are using that skill to make money. An independent podcast curator joins The Business of Sound to explain how she taps into this unique...

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Jay Diggs on Building a Music Career as an Independent Artist, NFT Albums,...

Independent synthwave artist Jay Diggs has 75,000 followers on Instagram thanks to his remixes of pop songs and pop culture. He joins The Business of Sound podcast to explain how he’s now leveraging...

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Scott Orr Explains How You Can Start Your Own Indie Record Label for $0

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The Case for Running Audio Ads for Your Business

You might hear some people say that audio is dead. We’re here to prove, audio is very much alive and kicking. Seriously. And it’s uniquely positioned to help you reach more customers, grow your...

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